There have been many other flash sale sites that have struggled to find success. Order levels at the competition are just a fraction of what Zulily is seeing. Add in the fact that the Zulily business model has incredibly slow shipping times and the successes seem more than just a little miraculous. How can Zulily see so much success when everything says they should be failing? This business model proves one customer service concept: people are willing to wait for a world class product that exceeds their expectations.
What Zulily does as a flash sale site that no one else does is offer boutique products that are differentiated and fluid. It brings back memories of window shopping on a busy street because going through the site is just as much about having fun seeing the different items as it it purchasing them.
What is exciting about Zulily is what is new every day on the site. They secure the inventory that is being sold at a specific price and then sell it for a lower than normal retail upcharge. Specifically, the site suggests it could be a great way for a brand to:.
Zulily vendors have access to real-time sales reports during their event and can even manage their event by PC or mobile device. In addition, the platform provides vendors with product, shipping and billing information as well as detailed geographic and sales reporting. Because the platform must allow for returns and refunds, Zulily vendors may wait about two months — upwards of 60 days — to receive payment from the site.
Zulily vendors can receive payment the same day that they have a promise of payment from Zulily by factoring their promised payment instead of waiting days for Zulily to forward payment.
The vendor factoring process is identical to invoice factoring, in that the vendor factors the invoice with us for a low fee as low as 4 percent of the invoice amount and receives a same-day advance of up to 90 percent of the invoice amount — or the amount Zulily has promised to pay the vendor.
By factoring Zulily vendor payments, vendors can expedite cash flow to reinvest in growing their brand more quickly, taking on new orders and taking advantage of the momentum of new brand awareness and popularity as a result of their exposure on Zulily.
Vendors and manufacturers that want to maximize marketing ROI when selling on Zulily, Amazon and other e-commerce sites should:. Vendors should also take advantage of any content areas provided on the e-commerce site to display their logo, tell their company story, speak to values and provide other marketing messages.
This is the type of content that can create a personal connection with customers, so they become interested in the brand itself, follow it on social networks or even look for retail outlets where they can purchase more products from the brand. Want to shop on the go? Zulily also offers its mobile app , where you can browse the daily sales, set up brand notifications, and more. If you find something to buy on Zulily, the purchasing process works a little differently. After you buy the item, Zulily waits until the sale ends to place one bulk order.
In general, it takes 8 to 10 days after the sale ends for Zulily to receive the merchandise, and then it has to be shipped out to you. By buying in bulk and using its unique shipping process, Zulily helps to save you big bucks on all sorts of brand-name items. However, if you find an identical item available for less, Zulily offers price matching for Walmart and Amazon. As you can see, Zulily offers a unique way to shop online, giving you new deals to choose from every day.
The caveat is that you have to wait a little longer for your items to ship, but with steep discounts available on popular brands, the wait is usually worth it.
0コメント